Lighthouse company Duetto and Hotels Network announce strategic partnership to increase direct hotel booking and optimize marketing spending

Duetto, the world’s leading provider of revenue management software, today is the leading direct growth platform for Lighthouse and hotels, and today announced a strategic partnership that enables hotel operators to increase direct booking and optimize marketing spending.

This new integration enables hotels to leverage real-time occupancy data to automate and personalize direct booking activities. By connecting Duetto's Dynamic Rate Engine (DRE) API with THN's powerful segmentation capabilities, hotels can now create target offers based on specific occupancy thresholds, ensuring the right information reaches the right audience at the right time.

“By combining Duetto’s strong revenue data with THN’s powerful direct booking platform, Hotels can now deliver highly personalized and timely quotes to potential guests, driving conversions and maximizing revenue,” said John Lingos-Webb, Vice President of Global Partnership and Alliances at Duetto. “This integration is another example of how Duetto continues to connect data silos that exist between the hotel industry systems. We are pleased to launch this innovative integration that enhances the most profitable channels for hotels while enabling more effective marketing spending.”

Partnerships will provide several key benefits, including:

• Direct booking conversions are added: Personalized offers will be provided based on real-time occupancy data, thereby driving higher conversion rates.

• Improved customer experience: Tailored campaigns will create a more personalized and engaging online booking experience.

• Optimized marketing expenditure: Hotels will be able to focus on lower occupancy periods, thereby effectively allocating their marketing resources.

“This feature marks a strategic partnership between our two companies, introducing a unique approach that can provide valuable new capabilities to our shared customers. As a strong support for greater connectivity and collaboration in our industry, I believe that in relation to our evolving habits compared to words, these partnerships go beyond words, and these partnerships create more than the habits that we continue to grow. Leaders like Victoria Fisher of Penta Hotels have shaped it into a truly useful integration for hoteliers,” said Mercedes Blanco, chief partner of the Hotel Network.

For more information about partnerships, visit: dueettocloud.com/partners/integrations/the-hotels-network.

About Duetto

Duetto is the leading revenue strategy platform for the hospitality industry, opening revenue for rooms and event spaces in over 6,800 hotels, casinos and resorts around the world.

Duetto's open pricing creators leverage real-time data, predictive analytics and automation tools to optimize pricing and revenue strategies, improve profit margins and operational efficiency. With comprehensive reporting and forecasting capabilities, Duetto empowers hotel professionals and has the insights needed to navigate the complexity of modern travel landscapes.

Duetto was named Hoteltechawards' world No. 1 revenue management system for four consecutive years from 2022 to 2025, and his mission is to become the revenue and profit operating system for the hotel industry.

For more information, please visit dueettocloud.com.

About the hotel network

Lighthouse Hotel Network is an innovative technology company that works with over 20,000 hotels around the world. With an international team of experts with deep expertise in hospitality, product design and consumer marketing, the company provides customers with a full-stack growth platform to drive its direct channels. By leveraging a range of integrated tools and analytics, hotel brands can attract, attract and convert guests throughout their user journey.

In addition to price comparisons, review summary and a range of personalized options, THN's direct AI suite is deeply integrated into its platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and provide it to each user. BenchDirect's benchmarking tool provides unparalleled competing data for direct channels. Recent innovations include Kitt, an AI-powered receptionist and Loyalty Lite, a seamless guest login tool for personalized booking experiences.

THN is proud to be recognized for its third consecutive year of product innovation, rapid growth and unique workplace culture, and has been recently named the prestigious Hoteltechawards Best Direct Booking Tool for 2025.