Etihad Airways, the national carrier of the United Arab Emirates, will progressively roll out Destination Collection, a new collection of collectible toiletries, in business class across its network this summer. The Destination Collection will feature 14 designs to collect, each inspired by a stunning city within Etihad’s global network, and includes a range of new LANEIGE skincare products to enhance passengers’ onboard experience.
Destination Series: Inspired by the world we fly
Designed to highlight the breadth and diversity of the Etihad network, the Destination Collection draws inspiration from destinations on Etihad’s global map, transforming practical onboard essentials into collectible souvenirs. Etihad’s new business amenity set builds on the success of the collectible Finjans offered to premium passengers on Etihad’s First Class flights; each Finjan is designed to represent an Etihad destination, with cups randomly assigned to passengers traveling in First Class, and the design is updated regularly to create thoughtful souvenirs for Etihad’s guests, reflecting Etihad’s legacy as a champion.
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “This new amenity set collection embodies everything Etihad Airways stands for: thoughtful design, a strong sense of place and an exceptional guest experience. By celebrating the destinations across our network and partnering with LANEIGE Working together to enhance in-flight comfort, we strive to create a personalized, carefully curated and thoughtful experience for our business travelers. Each set is a collectible souvenir inspired by the places we connect with that will remain relevant even after your journey is over.”
He added: “This is an exciting move for Etihad, bringing our business-friendly suite designs in-house, allowing us to support exceptional talent across the organization and deliver purposeful creative opportunities. The result is a truly Etihad collection, designed from start to finish by our people.”
The collection features two distinct bag styles: Pouch and Slim. Each style is available in seven colours, with each color representing a different city in Etihad’s expanding network. The bags' exteriors are embossed with the destination's name and geographical coordinates, and feature faceted zip pullers and custom linings, with multi-faceted artwork inspired by the cities they represent. Each bag contains a serial number (1-7) indicating its unique artwork within the collection.
The initial rollout will include seven stunning cities across the Etihad network, including destinations such as Krabi, Addis Ababa and Atlanta, launching in 2025, as well as Calgary in October 2026. Each year, as the collection expands, more cities and artworks will be gradually introduced.
The centerpiece of the collection is the Abu Dhabi Edition (#1), which pays homage to Etihad’s homeland and deep Emirati heritage. The design features the Zayed National Museum and embodies the city’s ambition and progressive spirit that continues to inspire the airline’s journey.
Abu Dhabi (#1), Krabi (#2), Mumbai (#3), Lisbon (#4) Addis Ababa (#5), Calgary (#6), Atlanta (#7)
Each flight will be loaded with a mix of colors and destination options, ensuring guests encounter a different design every time they fly, encouraging collectability and making each journey feel unique.
Each kit continues to include Etihad’s signature comfort essentials such as eye masks, earplugs and dental kits, as well as an enhanced skincare experience.
LANEIGE joins Etihad Airways
Etihad Airways has partnered with LANEIGE, one of the world’s most popular Korean beauty brands, to launch a curated range of hydration-focused skincare products for business travelers. Etihad Airways is the first airline to partner with the brand, known for delivering innovative skincare experiences, and the only airline to offer LANEIGE products to premium passengers on board.
The partnership is part of Etihad Airways’ efforts to create a holistic wellness-oriented environment when traveling with Etihad Airways and is part of the Etihad Wellness Initiative. The move spurs the airline's rollout of “quiet cabins” and intentional changes to onboard services, including cooking, products, environment and more.
Driven by curiosity and science, Laneige brings decades of Korean skincare expertise with clinically proven formulas designed to restore hydration and comfort during travel.
Pil Kyung Choi, President of Laneige Brand, commented: “We are extremely honored to partner with Etihad Airways and become the first Korean beauty brand to participate in this global in-flight amenity program. This partnership is a profound milestone for Laneige, bringing our skincare expertise into the flight environment and expanding the world of Laneige beyond the ground.
“By combining Laneige's skin barrier science with recovery-focused treatments for travel-stressed, jet-lagged skin, we are creating a relaxing sensory experience designed to support comfort and energy at high altitude. It's science-driven, lightweight and intuitive skincare. Through this collaboration, we invite guests to experience the Laneige Miracle in the Sky: a relaxing sensory journey where skin barrier science supports recovery, comfort and energy throughout the flight.”
Guests will enjoy a curated selection of Laneige’s signature products:
LANEIGE Water Sleeping Mask, powered by Hyaluronic Acid and Squalane, hydrates and restores tired skin
LANEIGE Lip Sleeping Mask with Berry Complex, Murumuru Seed and Shea Butter for intense hydration
Hand Cream, a deeply hydrating formula that restores softness and relieves dryness
Together, the products ensure guests arrive feeling refreshed, radiant, comfortable and hydrated.
