Computer booking systems, also known as central booking systems, are computerized systems used for inventory management of hotels, airlines and car rental companies. It has direct access to check availability, booking and print tickets. Furthermore, it is already effective because airlines can monitor the behavior of individual agents. It further helps design commissions.
Most airlines outsource their central booking system (CRS) to Global Distribution System (GDS) companies. These GDS companies also promote consumer access through Internet gateways. GD has dominated the aviation industry for many years. To avoid its high fees and other issues, airlines have begun selling their seats directly through their websites. Another way is to contact the travel agency directly like an American Airlines.
History of CRS
Prior to the CRS, travelers must rely on travel service providers to provide information through printed manuals, flyers and other lists in local travel guides. The process is long, the promotional materials are expensive, and the information remains static when the data needs to be changed. In 1946, American Airlines made history by installing the first automatic booking system (electromechanical reservoir). It turned out to be successful, with several other airlines, as well as the Sheraton Hotel, starting to use the machine for inventory control. It has become the main means of distribution of travel services.
Key features of computer booking systems
The implementation of CRS improves overall efficiency. For example, CRS immediately updates hotel ARIS on multiple distribution channels. It speeds up performance, reduces labor costs, and minimizes errors caused by manual operations. Another benefit of having a CRS is that it provides better visibility for booking events, including relevant data, which further allows for more comprehensive planning, forecasting and marketing.
Its other features include:
- Track booking history in real time.
- Synchronize rates through a centralized platform to ensure rate parity.
- The booking process is simplified, which further helps focus on maximizing revenue.
- It displays travel services with prices and images.
- Inventory and retention management.
- User-friendly booking system.
- Online payment gateway integration.
- Customer data management.
- Booking cancellation and refund management.
- Email notification.
The last harvest
Computer booking systems or CRS are used to configure, store and distribute travel inventory to travelers. It is managed through multiple distribution channels, such as third-party API integration booking sites. If it is a hotel, it can manage single to multiple tips for room assignments. CRS enables travel agencies and travel management companies to provide customers with a 24/7 interface to search and book flights, hotels, sightseeing, connections and other travel-related services.
