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YOBEE® launches new products and agreements to support SPA partners

YOBEE® launches new products and agreements to support SPA partners
YOBEE® launches new products and agreements to support SPA partners

Doctor-created scalp and skin care ecosystem partners with spas to bring proprietary microbiome-driven wellness to treatment rooms, retail experiences and more

Chicago, IL (May 20, 2026) — Yobee® announces new products and signature scalp and body regimen designed to support the spa industry. The physician-founded scalp care ecosystem has expanded into body care, integrating its proprietary microbiome-driven wellness solutions into customized spa treatments.

Prestigious partners including The Ritz-Carlton, Kohler Spas and Hilton Hotels feature Yobee products and proprietary PROBYOME™ technology in scalp and hair treatments, massage and restorative body rituals, and facial and manicure services focused on hydration and barrier repair.

We are excited to partner with Yobee. Dr. Gupta's philosophy and vision, as well as the brand's chemistry and makeup, fit perfectly with Kohler's. Over 75 of our therapists love it because it works with clients to protect their skin barrier” said Nikki Miller, Director of Kohler Spas.

The Ritz-Carlton, Amelia Island's 150-minute PROBYOME™ Skin Renewal and Defense Wrap offers a comprehensive head-to-toe wellness journey. Beginning with a warm organic brown sugar and probiotic oil polish, treatments progress to Yobee probiotic extract-infused hot compresses, hand and foot care, and a probiotic scalp and hair treatment. The experience ends with a Vichy shower and full body massage using Yobee body oil.

Our massage therapists comment on how great Yobee's products make their skin feel after their treatment. They love it!said Melissa Warren, assistant spa director at The Ritz-Carlton, Amelia Island.

Yobee's dermatologist-developed formula features PROBYOME™ technology and research-backed clinical actives, including probiotic extracts, organic honey, turmeric, and vitamin B12. Combining science and nature, these products are designed to support a healthy scalp and skin microbiome while creating an enhanced spa treatment experience for guests and therapists.

As consumers increasingly view scalp care as part of overall wellness and preventive care, hair care continues to shift toward root-cause treatments.

When the microbiome becomes imbalanced, people may notice ongoing dryness, flaking, redness, itching, and sensitivity. One in two people suffer from dandruff, eczema or chronic dry skin and scalp. Yobee's unique design aims to nourish and restore this ecosystem from the source” said founder Dr. Ruchi Gupta, MD, MPH, a Harvard-trained physician and Northwestern University professor with more than 20 years of experience studying skin health and the microbiome.

“It's no surprise that spa guests resonate with Yobee. It's amazing how our spa partners use our products to nourish and protect the body and scalp, and work with us to develop new products that support their signature treatments.” Dr. Gupta added.

About Yobee®

Yobee® is a line of doctor-created probiotic scalp and skin care products designed to balance the microbiome and relieve problems like dryness, hair loss, and eczema. Yobee products feature proprietary PROBYOME™ technology and can be incorporated into scalp treatments and hair renewal treatments, massage and body treatments, and facial and manicure services. Notable spa partners include The Ritz-Carlton, Kohler Spas and Hilton Hotels.

Yobee products are free of harsh chemicals, sulfates, parabens, synthetic fragrances, safe on treated hair color, and are clinically proven to improve symptoms in 90% of users, supporting the skin barrier for the healthiest, softest skin possible. YobeeCare.com

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Sales contact information:

Joanna Biela

Strategic Operations Director

Ubi Care

773.822.8750

joanna@yobeecare.com

Media contact information:

Nancy Griffin

main

Cantuto Group

415.987.0012

nancy@contentomarketing.com