- UP Norway Enhanced Cabin Hiking: Norwegian UP makes traditional Norwegian hut hikes easier to access by curating personalized journeys and attracts travelers around the world that blend rural DNT Cabin with boutique accommodation, regional cuisine and cultural experiences.
- The real Norwegian “KOS” tradition: At the heart of the experience, the Norwegian spirit of “Kos” (comfortable satisfaction), emphasizes simplicity, community, deep connection to nature and the unique magic found on the journey between remote mountain cabins.
- Diversified and customizable itinerary: UP Norway offers a wide range of tailor-made itineraries in the iconic Norway region, such as Jotunheimen, Aurlandsdalen, SunnmøreAlps, Hardangerfjord and Arctic (Lofoten, Helgeland), from challenging triggers to more accessible Fonco.
- Combine rustic charm with sophisticated comfort: These selected journeys uniquely combine the authenticity and wilderness exploration of traditional cottages with elements of luxury and comfort, such as staying in historic hotels or eco-hostels, exquisite regional dining and meaningful local cultural interactions.
Norwegian Rising is reimagining Norway’s precious hut hiking traditions, making this authentic cultural experience easier to get and sophisticated for international travelers. Traditionally, Norwegian hut hiking highlights simplicity, community and close ties to nature, often leveraging an extensive network of over 550 DNT (Norwegian Hiking Association), many can only be reached by non-volume means.
Norway Rising combines these country cottages with boutique accommodation, regional cuisine and cultural encounters by curating immersive journeys, all tailored to individual preferences and fitness levels.
The company's approach focuses on the transformative power of the journey itself, capturing the Norwegian spirit of “Kos” (comfortable satisfaction) such as Alpine Stillness, wild foraging, glacier-fed lake swimming and public bonfire dinners. UP Norway offers a variety of itineraries in amidst stunning Norwegian scenery.
exist Jotunheimen National Parktravelers may stay in the historic DNT cabin, while the trek in the Aurlandsdalen valley of Norway's “Grand Canyon” may end with a quiet ecological path. The Sunnmøre Alpine routes will bring wilderness hiking with luxury accommodation such as Hotel UnionØye. More adventure travelers can solve demanding trails on Reinheimen and Romsdalen and blend together with Ferrata Climbs, while accessible options include iconic hikes like the Hardangerfjord area Trolltunga.
In northern Norway, such as the Lofoten Islands and Helgeland Coast, Courneys Commneys Mix Day andneys Day hikes from remote huts, kayaking, floating saunas, and storytelling with local guides, often including interactions with Sámi culture or local producers. By combining the culture of the country cabin with carefully selected luxury experiences and local insights, UP Norway offers a highly personalized way to discover Norway’s natural beauty. These carefully crafted routes provide a balance of challenges and comfort, which is for adventure, reflection and a deeper appreciation of Norwegian traditions.
For more information, please visit upnorway.com.
About Norway
Founded in 2016, UP has a vision of Norway to introduce truly unique Norwegian experience to quality-conscious international travelers. Its local expertise, sustainable approach, digital itinerary and passion for Norway open up new perspectives. Dedicated to creating high-quality guest experiences, UP Norway is considered Class A Travel Consultant Travel + Leisure, appointed as a Conde Nast Traveler Top travel expertsrecognized as Wendy Perlin Trusted travel expertsand is the first and only Norwegian travel company Company B™ Certification.
Indigenous Norwegians take pride in serving local cuisine, showing off their vibrant culture and breathtaking nature. Travel in Norway does not focus on standard city trips, but brings people into the country’s amazing landscapes and engages with locals. Well-curated accommodation includes not only boutique hotels, but also cabins, lakeside yurts, tent iglooes and renovated lighthouses: a comfortable place where you are hosted by the owner and introduce local culture and traditions.
The company is proud to provide an experience on the tourist trails and provides access to the website and stories, which will be a challenge. With digital travel guides provided to guests, UP Norway uses technology to enhance its personalized service rather than replace it.
For more information about UP Norway, please visit https://upnorway.com.
