Royal Caribbean Group is facing new challenges. It plans to launch high -end river cruise products and start sailing in Europe in 2027.
The brand is known as CeleBrity River Cruises and has signed an initial order for 10 river boats, which will get design inspiration from the line edge series sea boats.
“We are never satisfied with the status quo. We are obsessed with providing the best vacation experience in the world and promoting excellent shareholders. Today's celebrity river patrol is an example of our promise to fulfill this promise and finally seize a promise. Jason Librty, chief executive officer of the Caribbean Group, said a greater share in the global global resort market with a global $ 2 trillion global resort market.
Liberty said about half of the group's guests or planned to participate in the river cruise. The group plans to use the loyalty plan of each brand to deepen customer participation and leave guests in the company's ecosystem.
The line is planned to start booking this year. Details on celebrities and river cruises, including reservations, will announce their destinations, fleet size and ship details in the next few months.
