Has Booking.com revolutionized travel since its AI Trip Planner released in 2023? No.
But, have users changed their behavior? Rob Francis, chief technology officer of online travel agencies, said they started to start.
“There is increasing confidence to make people a part of the trip,” Francis said in an interview with Skift. “We see more than half of the travelers who talk to are willing to accept AI summary or AI generation advice. This is not the case when we take the launch of the AI Trip Planner as a starting point.”
booking.com used to
