Atlas uses artificial intelligence to address the quality gap of…

Low-cost airline retail company Atlas has launched Athena, an AI-powered “digital employee” that solves one of the industry’s most pressing issues: inconsistent quality of airline data and content.

With its monitoring capabilities and ability to learn and evolve, Athena is a groundbreaking AI solution tailored for the complexities of aviation retail.

Athena is Atlas’ artificial intelligence solution designed to improve data quality and aviation content performance and streamline flight allocation.

It helps Atlas manage aviation content more effectively by integrating with Atlas' Air Travel Retail and Information Platform (ATRIP) to monitor the performance of 150 airlines and automatically resolve issues in real time.

Athena is a way to apply machine learning and automation to resolve inconsistent content and data quality, avoid failed or inaccurate bookings, and improve the traveler experience while the industry evolves and adopts cohesive and more consistent standards.

There are many issues that impact content performance—from scheduled maintenance and outdated technology to coding errors and payment complexities.

Atlas' Athena is said to represent “a new approach to air content distribution and management.” It automates processes such as monitoring airline API and HTML performance, ticketing quality checks, and data validation.

When content and data quality falls below thresholds, Athena automatically deactivates affected airlines and reactivates them when performance standards are met.

This proactive quality management helps Atlas' partners deliver a seamless booking experience and avoid costly disruptions.

Mary Li, CEO and founder of Atlas, said: “Aviation retail remains an extremely complex industry, constrained by traditional technologies and the uneven pace of technological progress, with some airlines lagging far behind in the technological process.”

“The scale of data quality and performance challenges in the industry is enormous.

“In just six months, Athena flagged more than 10,000 airline content issues across 150 low-cost airlines in the Atlas portfolio.

“Monitoring and managing content from multiple channels is a daunting task, and AI can provide long-awaited relief to everyone involved in flight distribution.”

“Athena is more than just a tool – it's our digital workforce, working 24/7 to safeguard the quality of the content and data we provide to travel sellers around the world,” Li said.

“In a competitive industry where every booking counts, Athena is an example of how AI can provide a ‘here and now’ solution to one of the industry’s biggest pain points and empower sellers to focus on travelers, not solutions question.”