Panache Hotel Group (PHG) has appointed Chris Waite, a respected communications expert, as the score head for his company affairs and communications.
The strategic appointment is as PHG accelerates its ambitious growth plan, including a goal of doubling its portfolio by the end of 2026 and plans to expand to the New Zealand market to consolidate its leading position in the Australian hospitality sector.
PHG becomes a dynamic disruptor in hotel management, focusing on building a strong external brand that reflects its scale, vision and motivation. Chris will work closely with the PHG executive team and embed it in the business to shape and enhance the group’s narrative, reputation and stakeholder engagement.
Chris brings over twenty years of global communications
Experience in this position, most recently as Head of Corporate Affairs at IHG Hotels & Resorts. His strategic consultant, stakeholder influence and the ability to provide integrated communication programs that promote impact and trust are highly valued.
At PHG, Chris will lead the group's communication capabilities covering media relations, content and thought leadership, internal communication, administrative visibility, colleague participation, public affairs, and problem and crisis management. He will also serve as a senior consultant to the leadership team to ensure consistent and consistent messaging across all channels.
“We are delighted to welcome Chris to the Panache team.” Wilson Bao, CEO of Panache Hotel Group. “His expertise, keen strategic thinking and hotel knowledge make him an ideal companion as we enter a new chapter of bold growth. Chris will help us express Panachi’s story and strengthen the brand across the region.”
Thomas John (TJ) Vice President of Strategy and Developmentadded: “I have worked with Chris for many years and have a great respect for his talent and professionalism. We are excited to bring his voice to the business as we shape a compelling narrative that reflects our commitment to quality, innovation and long-term value creation.”
Comment on his date, White “It is an honor to join Panache Hotel Group at such a significant moment in its evolution. PHG is a business with purpose, ambition and heart – while you may not know the name today, I intend to change that. I look forward to building a strong communications platform to help expand its reach in the Australian hospital space.”
About Panache Hotel Group
Panache Hotel Group (PHG) is a growing white label hotel operator that drives innovative and sustainable growth throughout Oceania. Its expanding portfolio includes Accor brand hotels such as Mantra at Hay and Chili Pier, as well as successful independent properties – and it remains open to partnerships with other hotel brands across Australia and New Zealand. With a strong culture of entrepreneurial and collaboration, the group is committed to providing owners with exceptional guest experience and long-term value. PHG is expected to continue to grow and expand within the Australian market, aiming to double its portfolio by the end of 2026.
About Chris Waite
Chris Waite is a senior corporate affairs and communications professional with over 20 years of experience helping organizations build trust, improve reputation and drive sustainable growth. He has held senior positions in leading global brands including IHG Hotels and Resorts, Amadeus IT Group and Flight Center Travel Group.
Chris is known for his strategic insight and hands-on attitude, specializing in media relations, internal communication, public affairs, executive coaching and crisis management. He is a trusted consultant to senior leaders, specializing in shaping compelling narratives, embedding purpose-driven programs, and browsing complex stakeholder environments.
Chris is widely respected for his collaborative style, energy and commitment to making meaningful and lasting impacts.
