- Hotel group targets northern city as part of ambitious growth plans
- A record year of growth is just the start of an exciting period for the UK business sector
It's been a record year for the company's UK arm, Bowery Hotel Preparations are being made for even more impressive growth, with the North of England targeted.
BWH Hotels is the UK's largest independent hotel group, with brands including Best Western and luxury World Hotels, supporting hoteliers' commercial operations and global reach.
This year alone, BWH Hotels has added 832 rooms and 12 diverse and unique hotels to its portfolio. The new hotels are located across the country, from Eastbourne on the south coast to Sunderland in the north-east.
On top of this, web traffic from its partners increased by 10%, driving conversions, and bookings through Best Western UK website.
Also joining BWH Hotels this year is its first-ever partnership with an extended-stay venue, with Liverpool Dockside Aparthotel also joining the group. BWH Hotels is now looking for hoteliers in northern England cities such as Leeds and Manchester.
Robert Alley, brand director at BWH Hotels GB, said: “Given the incredible business growth we have achieved in 2024, our targets for a northern city center location in 2025 and beyond are challenging but absolutely achievable.
“There are still some major cities in the North with city center hotels that can really benefit from joining forces with BWH Hotels and we look forward to more high quality independent hotels joining our group.
“We pride ourselves on delivering value to our partner hotels, which is why many choose to work with us for decades, so if you want to remain independent but gain global reach, BWH Hotels is for you The perfect partner.”
Hotels joining the group enjoy a range of benefits, such as a global loyalty program, affiliate marketing programs and global network connectivity, with commercial terms that are competitive with other global hotel brands.
BWH hotels have also been able to maintain their independence and uniqueness, and that should be celebrated. BWH Hotels operates in more than 100 countries around the world with 4,200 hotels and 60 million rewards members.
For more information about BWH Hotels, please visit www.joinbwhhotels.co.uk
