Danelle Ayers, formerly Head of Brand and Marketing at QT Hotels & Resorts and a highly regarded and award-winning hotel brand marketing expert, has launched her new business venture, Moda.
Moda is a creative branding and marketing studio that helps hotels and hospitality businesses build and grow their brands so they stand out, gain fans and attract customers. Ayers said“I’m excited to use my unique skills to help a wide variety of hoteliers elevate their brand and marketing creativity and uncover growth opportunities.”
Peers describe Ayers as “brilliant” and “world-class” with a deep curiosity and commitment to helping brands realize their creative and strategic potential. She has a strong track record of driving business results.
Ayres has successfully led numerous high-profile initiatives including the award-winning Curious Currencies campaign, the QT x Dyson: Engineered for Chaos partnership, the development of the QT Gold Coast qtQT hut brand and the launch of Gilded Chaos Gin in partnership with Four Pillars. Ayres was also a driving force in establishing the Rydges brand in New Zealand, leading the hotel chain to numerous industry accolades.
Norman Arundel, Director of EVT Hotels and Resorts, commented on Ayers’ expertise in creating, building and elevating exceptional brands: “I have been in the hospitality industry for as long as I can remember. During this time, I have had the privilege of working with and learning from some of the best brand developers in the industry. Danelle Ayers is one of the best brand developers I have ever met – she has a clear vision of what her clients want to see and the ability to translate that vision into action.”
Ayres has two decades of hospitality experience in New Zealand, Australia and the UK, honing her skills in executing strategy, shaping brand narratives, planning events and inspiring creative teams at the highest level.
“I excel at doing things differently and elevating brands to give them a distinct competitive advantage,” said Ayers. “For me, it’s about enhancing the guest experience and increasing brand love to foster guest loyalty and drive commercial success. I look forward to working with hoteliers, management companies, owners and developers to deliver innovative solutions through strategy, branding, marketing and project management.”
Ayers has a strong operations background which enriches her expertise and understanding of the hospitality industry and gives her deep insights into the workings and challenges of hotels and hospitality operations. This allows her to bring a unique perspective to Moda’s products and to positively impact client businesses.
Moda offers a range of 'tailor-made' services to suit each client's individual needs, including:
- brand:
Create and build a brand that stands out from the crowd. - marketing:
Transform your business and unlock growth through creativity. - communication:
Identify the hook, steal the headline, and write a compelling story. - project management:
Act as a conduit between collaborators to ensure project goals. - consult:
Provides advice and guidance to improve performance and overcome challenges. - Mentoring:
Helping individuals hone their skills and enhance their expertise.
Ayres is not only a successful brand marketing leader, but is also known throughout the hotel and hospitality industry for her positive energy, warm personality and ability to connect with people authentically. Her modus operandi is to do great work with great people and products.
For more information or to contact us, please visit: www.studiomoda.co Or send an email to: danelle@studiomoda.co
