8 things to do in Seoul, South Korea

In recent years, Seoul has become Popular destinations. But South Korea's capital can still be intimidating for first-time visitors, given its size (it's one of the largest and most densely populated cities in the world) and the differences in language and culture.

Anyone who has been to Seoul will assure you that there is no reason to hesitate. Yes, the city is big, but getting around is easy thanks to great public transportation, including a modern subway system (think spotless cars, English signage, and heated seats in the winter). Since Seoul is a rare place with four distinct seasons, you can visit when it suits your schedule. (Though we recommend avoiding the rainy monsoon season of June to July.) Best of all, you'll feel very safe: Travel Insurance Berkshire Hathaway Travel Protection A just-released report ranks Seoul as one of the 15 safest cities in the world for leisure travel in 2025.

Since there's so much to see, eat, and do in this South Korean metropolis, we've put together a guide to the 8 best things to do in Seoul to ensure your first trip is unforgettable.

1. Dig street food

Food is at the heart of Korean culture, and one of the easiest ways to sample some iconic cuisine while getting a feel for everyday city life is through Seoul's street food markets. This way, you can sample a range of items in one go and save money. Although Myeongdong Market is the most famous, it's always crowded with tourists and has higher prices. Instead, head to Namdaemun Market for noodles and pancakes, Gwangjang Market for mung bean pancakes, and Jungang Market for tteokbokki.

South Korea is also known for its legendary drinking culture, with more than 1,000 sool (Korean alcoholic beverages). For more information please book at orr. Located in elegant Four Seasons Hotel Seoul — part of American Express Hotels + Resorts — This one-of-a-kind drinking destination focuses solely on spirits made in Korea. Head bartender Ike Ryu creates imaginative cocktails such as the Goosoo Highball, a hauntingly rich cocktail of barley tea soju, roasted rice syrup and soda water. Fittingly, the anju (snacks eaten with alcohol) are equally upscale: lobster rice cakes arrive steaming hot and filled with chunks of homemade fish cakes and fresh seafood.

3. Rent Korean server

At Gyeongbokgung Palace, an architectural masterpiece that was once the official royal residence of the Joseon Dynasty, you'll notice people wearing hanbok (traditional Korean clothing). Many nearby shop Rent these colorful Goryeo Dynasty (918-1392) two-piece costumes with additional services like makeup, hairstyling and photography. This event is sponsored by Korea Tourism Organization And are encouraged by locals as a sign of cultural appreciation, so don't be shy. Another perk? All five royal palaces in Seoul are free of charge if you arrive dress accordingly.

South Korea embraces creativity, as evidenced by the global phenomenon of Korean dramas, Korean movies, and K-pop. No wonder the Western contemporary art world has set its sights on Seoul. The city is now home to Asia's only Frieze art fair (held for the first time in 2022) and an outpost of the world's most respected galleries, such as New York's Gladstone Gallery and Berlin's Konig Galerie. Be sure to support Seoul’s institutions; must-sees include the stunning new Bukchon Hanok Village Seoul of the future (To be revealed during Frieze Seoul 2024) international gallery and ghana art.

5. Take a bath in the bathhouse

One of the easiest ways to recuperate after a long flight or a long day of exploring is to hit a jjimjilbang. However, these traditional Korean bathhouses are not just about cleaning, they are about making people feel clean. They're convenient hubs—admission often costs less than $15—where locals connect with friends and escape from everyday life. (Remember, nudity is required in the same-sex bathing area.) You can easily spend hours between the pool, sauna, and relaxation area, but make time for Seshin, a deeply rejuvenating full-body scrub , which stimulates blood circulation and rejuvenates the skin. Silky smooth. sparklex good morning city Four Seasons Hotel Seoul is open 24 hours a day and is suitable for tourists, but if you need more privacy, Four Seasons Hotel Seoul Korean sauna and spa center There are private rooms.

6. Stock up on Korean beauty products

Seoul is a true shopping mecca for beauty and skincare lovers. To stock up on beloved products, from face masks by Mediheal to facial sunscreen by Beauty of Joseon, head to the country’s premier affordable K-beauty retailer, Olive Young. There are also many options for supporting independent brands. Consider booking a homemade skincare class in Seongsu-dong whipping. Discover an elegant perfume that no one else has in Changyong Park written on watera charming perfume studio located in Yeonhue-dong. Give the dullest space in your home a new look Xiuxiangof gorgeous scented candles, diffusers and wax chips.

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Why stay in a traditional hotel when you can stay in a hanok (traditional Korean house)? this is the idea behind Rakkojae Seoula collection of carefully preserved historic homes equipped with modern comforts. Staying here is about slowing down and embracing quiet luxury: sleep on the healing emerald ondol floor; enjoy a traditional breakfast of rice, soup and beautifully crafted copper side dishes in the morning; or just enjoy the tranquility. Despite being located in the heart of the city, Seoul Rakujae feels far away from the crowds and traffic of the city.

8. Enjoy the beautiful scenery from above

While the city streets of South Korea's capital are pleasing to the eye, the view from above is even more unforgettable. Occupying the 76th to 101st floors of the Lotte World Tower, the sixth tallest building in the world, Signel Seoul This is a hotel like no other in town, with stunning aerial views of the cityscape, fantastic accommodations and luxury amenities such as Bar 81, where you'll find the largest collection of champagne in the country. (It’s also part of American Express Select Hotels + Resorts.) Feeling extra brave? How many floors up to seoul skyit holds several records, including the world's tallest glass-floor observatory and fastest elevator.

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